Conceptualising World of Flavours
When we started creating events in New Zealand, our main goal was to connect young Filipino-Kiwis to the Filipino culture. Having a young child of our own, we discovered the inherent difficult of being a migrant family and adjusting to our adoptive culture without losing our own heritage.
We started with an event for children focused on Filipino games, songs, and stories. It was successful by its own right. We had about a hundred families join us.
By our second event in September, we decided to get two halls from the same area given so we have more space. This time, we wanted the focus to be on the different festivals as well as the flavours of Philippine cuisine. To our surprise, it was a smashing success — considerning this was during a day of heavy rains, we saw about 500 people attending our event.
After that, we knew that we wanted to expand our food festival concept. Over the last few months, we had several merchants reach out to us — these merchants were not just offering Filipino food.
And so the concept of an international food festival was born. We wanted the timing to align with Auckland Council’s World of Cultures, so we targetted April to launch the event.